GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 183 countries, claiming to engage over 1 billion subscribers every month! That’s a lot of emails.
You might have checked out the GetResponse reviews offered by users online, and whilst they are pretty positive, they may not give you the whole picture. Our review of GetResponse is based on a methodical approach and uses our practical experience and knowledge of dozens of other simple and advanced marketing automation tools.
Feature-wise, GetResponse do boast a lot more than most other email marketing services. From custom landing pages to advanced automation and reporting features, you'll be hard-pushed to find a feature they don't offer.
The landing pages are especially interesting as they are part of Conversion Funnel, a unique feature that takes care of lead generation, which can even serve as an online store where you can process payments. Another feature worth mentioning is GetResponse's marketing automation features. You're able to set up advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer
automation, but most are not as powerful or user-friendly. You'll also have plenty of detailed templates to help you get started.
On higher-tier plans, you also get access to their webinar feature, as well as an inbuilt CRM - extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest. So let’s take a deeper dive into this GetResponse review.
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GetResponse Review: Summary
GetResponse is an all-in-one marketing platform which, as well as email marketing, offers landing pages, a CRM and advanced automations. We rank them pretty favorably due to their range of advanced features. Their entry plan is reasonably priced, and they offer a generous 50% discount to NGOs. They also offer a free forever plan, which includes autoresponders, a landing page/website builder and unlimited emails.
All this makes it a great Mailchimp alternative!
GetResponse’s pricing consists of four paid plans with different features: Email Marketing, Marketing Automation, Ecommerce Marketing and MAX. There is also a free plan available for those with fewer than 500 subscribers. Compared to other email marketing software, its prices are in the mid-range. However, things can get expensive quickly if you want to access features such as marketing automation or ecommerce features.
Find further information on the GetResponse pricing page.
Is GetResponse the right newsletter service for you?
Recommended if:
You want to capture leads:
GetResponse is one of the few newsletter tools we’ve tested that’s truly built for inbound marketing. It offers flexible forms, a landing page editor, Google Analytics integration and sophisticated automation for segmentation and emails, allowing you to both capture and nurture new leads. On top of that, it’s even possible to host live and on-demand webinars with them.
Their Conversion Funnel feature allows you to do all of this in an organized manner and easily track where’s converting best.
You’re an ecommerce:
If you’re an online store owner, GetResponse offers plenty of features to help you drive more sales – integrations with platforms like Magento and Shopify, abandoned cart campaigns, dynamic email content (e.g. based on purchases), and sales tracking.
You’ll benefit from GetResponse’s Conversion funnel feature, where you can set up your ecommerce site and start building your sales funnels with landing pages, social media campaigns, webinars, and much more. Find out more about their sales funnel software here.
You need sophisticated automation:
We were impressed with GetResponse’s workflow builder, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates (available on higher-tier plans only).
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You need detailed reports:
GetResponse allows you to deep dive into your data on everything from contacts to newsletters and automations. The new interface is clean and really well-designed.
Conclusion
I think this GetResponse review shows that this marketing software really comes through with the goods, managing to provide both the features and ease-of-use that many other newsletter tools fall short of. We also noted the great automation mechanisms for list management, as well as its flexible and intuitive automation workflows.
While the editor can be a little fiddly when performing certain tasks, their templates are responsive and good enough to create something useful. Using GetResponse is made easier by offering an app for iOS and Android that allows you not only to track but also to send newsletters and answer live chats on the go.
With its long list of powerful features like landing pages and webinars, GetResponse is certainly doing quite a few things right. While it would be great to see an uplift in deliverability rates, GetResponse scores extremely well in most other areas. Getresponse is definitely versatile enough to perform almost everything you’d need related to small business email marketing.
We’re also very happy to see that GetResponse has added a free forever plan to their array of options.
Try GetResponse (receive a special 10% lifetime discount through this link)
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